marketing strategy

Ways to Make Your Inbound Marketing Efforts More Effective

Inbound marketing, as opposed to outbound marketing, lets you attract customers by offering useful and interesting information in your website which leads to a sale rather than begging them to buy your product or use your services.

Generally, there are three basic steps involved in inbound marketing – you create eye-catching and useful content, you generate leads and convert them into something with monetary value (i.e. a sale), and you evaluate the methods you have used in order to keep track of your success and implement any changes when necessary.

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In this age of social media marketing, inbound marketing has been slowly replacing traditional marketing strategies which tend to drive potential customers away because of the aggressive approach used by marketers. As useful as inbound marketing is, however, many companies and individuals seem to be confused as to how to maximize it for their advantage.

The question still pervades – how can I make my inbound marketing strategy more effective?

Just like any methods or tools, the greatest ally of inbound marketing is time and timing. This means that it takes time before you can see the results; thus, you need to be patient and be discerning when to follow-up and when to just sit down. Which brings you to the next element – timing.

inbound marketingHow many times has a potential sale been ruined because you were too eager and caught your customer in a bad time, or too long in responding to a query or a follow-up? According to experts, the best time to call and turn your lead into a sale is 5 minutes after a person has viewed your website. If you take longer than that, you could lose an opportunity and a potential client. However, if there is good timing, there is also bad timing. Recent researches have shown that the best time to call somebody is on a Thursday between 8 and 9AM and between 4 and 5PM.

Furthermore, inbound marketing is not confined to a certain strategy or tool. Since your goal is to attract customers and turn them into a sale, you need to be as diverse as you can get to keep their curiosity which leads them to want more. You can do this by employing different methods and tools. And as you become more familiar with each of them, you can maximize its use become an expert in inbound marketing.

Finally, remember that just like any tools you use, you need to stick with the methods and tools you use in your inbound marketing campaign. Master them until you see the results. There are no shortcuts to success nor does a get-rich-quickly scheme provide you with long term results.

Why New Businesses Should Consider Online Marketing?

We live in a dynamic world – a world that is constantly changing. This is never truer than the time where we are at because of technology. Therefore, you have to be on the look-out at all times or you will wake up one day realizing that everything has changed except you. The fact that everything is happening very fast should be embraced especially by business people, both for their success and survival. And one vital ingredient for a business to survive in the modern world is online marketing.

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What difference does this type of marketing have from traditional marketing?

First, it is cheaper.

In traditional marketing, companies usually spend huge sums of money for a product campaign. Most of the time, they have to get big-name celebrities to endorse their products. Online marketing, on the other hand, uses the power of everyday social networking sites, such as Facebook and YouTube. With these tools, you can create a strong market presence at a minimum amount.

Secondly, online marketing has a faster and far-reaching hand because everybody can access the internet anywhere in the world.

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With this, you can market your product even in far-reaching areas making a small and thriving business in a rural area have clients in different continents. Coupled with the right strategy, what seems to be an impossible task becomes an opportunity and allows your business to flourish at a steady pace.

Because of the cost involved in it and the variety of software, apps, and other tools, online marketing is more flexible allowing you to design your marketing strategy to different age brackets with varying tastes. Aside from its flexibility, it is also easy and fast. When you want to launch your product, you can make your own web site and launch it in various social networking sites all over the World Wide Web.

Another benefit of online marketing is its personalized approach.

Since you have the freedom to put your personal touch to it, it gives your product a distinct personality which is unique from others. You also keep in touch with your clients in a more personal level as you answer queries. And once your clients, tried the products you are offering and are satisfied with it, they can give you positive and free reviews establishing the reputation and reliability of your business. You can even employ the help of family and friends, even complete strangers, to get involved with your marketing campaign.

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The benefits and advantages of online marketing are limitless and growing because the platform you are using, which is the Internet, is also growing. The only limit to this is your imagination. Therefore, as long as you let your imagination run wild, you always have an edge at a lesser risk.

Advantage of Online Media over Traditional Media

With the race for superiority as to which is better in attracting consumers’ attention, both online media and traditional media supporters have their strong arguments why each has their benefits and advantages. If you are one of those who advocate online media, there are a few things that come to mind – cost, proximity, exponential growth, and many more.

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There is no doubt that when it comes to marketing and advertising cost, online media can save a business more than traditional media. Instead of spending millions in an advertising campaign with no guarantee whether it will be successful or not, traditional media spells a much bigger risk.

Online media, on the other hand, has a myriad of free tools you can use to promote a product, a service, or a talent.

Think what Youtube, Facebook, Twitter, and all other social media sites have done and made stars from virtually anonymous people and products. At what price? Not pretty much.

Another advantage of online media is the extent of its reach.

Traditional media, because also of the cost, has limitations as to how much people it can reach. In contrast, an advertising campaign using online media can reach even the impossibly reached areas because of the internet. Since the whole world is virtually connected to each other, a businessman from Asia can be aware of new products from other parts of the world and have them in a matter of weeks, or even days. A thriving business in rural United States can gain customers even from the farthest villages where there is an internet connection.

And since the reach of online media is unlimited, there is a promise of exponential growth.

There is, of course, no guarantee for success in either avenue; however, if your advertising campaign using online media becomes a hit, then you have a success story in your hands at such a low cost. What more, you can sustain and repeat the process again with low risks. Remember YouTube sensations that become multi-million stars because their video became viral and in a matter of months gained millions of followers worldwide? That’s the power of online media.

online mediaFinal Words

This phenomenon can be contributed to another factor of online media which is participation. Nowadays, when you want to promote a product, a service, or a person, the first thing you do is ask your friends in your social network to help you. This help usually comes in liking the page, viewing and sharing a video, tweeting and re-tweeting it, and blog about it. The friends of your friends will do the same process and what you have in your hands becomes a promotion at a free cost. And the ultimate reward of those who helped you comes in the satisfaction that you have managed to make something and someone go viral.

Benefits of Integrating Mobile into Your Marketing Strategy

To emulate Madonna, we are living not only in a material world, but in a mobile world as well. Take a look around and everything shouts mobile – from smartphones to tablets. Aside from these platforms, a lot of tools and software are being developed at lightning fast speed to enhance the mobile experience. Just look at the various apps you can download on your phone or tablet to make every area of your business and personal life much easier. This is a fact that you can’t deny no matter what kind of industry your business is involved in. Thus, you either have to go with the tide and succeed, or decide for the traditional approach and sink – a prerogative no one wants to take. Moreover, any business that wants to succeed need to be a step ahead of its competition.

Marketing Strategy

In terms of mobile integration, it doesn’t take a genius how big its influence and extent of its benefit in the information age we have. Add to that our lifestyle that is getting busier and busier by the minute. Instead of just lazing in a café with a laptop on the table, people now access the internet through their mobile phones and tablets while walking, waiting in line, on the subway, or on the bus. There is just no more limitations anymore. Therefore, if you want to increase your mobility and influence, integrating mobile into your business and marketing strategy is inevitable.

Furthermore, multimedia experts have attested that 20 percent of all web traffic to social media and business sites are accessed on a mobile device. If translated into figures, this means that there are 20 people in every 100 who accessed web sites using their mobile gadgets. They do this while doing the most mundane of task or just plainly killing time in any possible place you can imagine.

marketing strategyIn another survey, online shoppers who used their mobile devices to shop have tripled in number during the busiest season like Black Friday and Christmas. Add to this the percentage of people who use their mobile phones or tablets to search for items and information. Given these figures, imagine how much clients you have or might miss if you haven’t integrated mobile into your marketing strategy yet.

Through mobile marketing, you expand your customer base and the platforms how you can keep in touch with them. Aside from emails, social media, and search engines, you also get to maximize mobile messaging to inform and update your client base. Just make sure that when you use mobile messaging, you are using reputable providers or you are in danger of being flagged as spam. Implementing mobile into your marketing strategy will soon give you the much needed traffic you need and the sales figures you want.

image credit - dallas marketing company

Ways to Increase Customer Conversion Rate in Facebook

Social marketing is a very powerful tool to get your message across. There are a lot of possible ways how you can use it because you can easily get in touch with people anywhere in the world. You can establish new relationships and re-establish old ones through different social networking sites, the most popular of which is Facebook. That is why a lot of businesses create pages on Facebook which are dedicated to their products and services to generate more traffic to their web site and gain more clients.

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The question, however, is if you are getting the most out of Facebook? Or how do you know if you are getting the traffic you are expecting? The most obvious evidence that you are doing it right is being able to convert those visitors to your web site into buyers and regular clients. In order to do this, there are some factors you need to consider and guidelines you need to follow.

The first thing you need to remember in order to utilise Facebook to your advantage is to understand that this is not a marketplace, but rather a place to establish relationships – both personal and business in nature. This means that you do not sell your products on Facebook but to make your presence known by meeting people and keeping in touch with them. This is why Facebook was built in the first place – to keep in touch with friends and family by sharing your every moment with them. This brings us to the second point – photos.

facebookFacebook is about sharing and the best way to do this is through photos.

Therefore, if you want people to be interested in your products or services, you need to put photos that paint a very compelling and interesting image to people who visit your page. Remember though that it is not enough to put pictures of your products and then expect people to visit your web site and make a purchase. These pictures should make a strong statement even if they indirectly refer to your products. For example, if you are selling baby products, pictures of cute babies in various poses and activities using your products are much better and more interesting than just enumerating your goods and stating the benefits your clients can get from it.

To make your campaign on Facebook more aggressive, be sure to keep your content updated and interesting so that those who follow or like your page have something to expect. A much better method is encourage them to write short testimonials about your products after using them. You can also have a contest using your products as giveaways. For sure no one can ever turn down a good offer, especially if it’s for free.