Social media has gain a lot of popularity in the recent years. There are about eight hundred million of Facebook users worldwide. Each of them is actively using it at least twice a week. This figure is partly one of many reasons why organization uses social media to be a tool in promoting their advocacy.
There are lot of organizations that join the social media trend and successfully achieve their goals. Although each organization’s advocacy is different from each other, a lot of them share a common goal. That common goal is global awareness and convincing people to participate in their advocacies.
Spreading a global cause
Day by day a new advocacy is born. You can find advocacies for the environment, for illnesses, and even for a particular person. All of them have one goal and that is to let everybody know about the advocacy. Using the social media is really a great tool to disseminate the information. It is a great tool in gathering advocates with similar causes. The social media can offer advocates a global venue to express their insight and outlook about a particular cause.
A thousand likes
Thanks to social media like Facebook getting advocates is a lot easier. If a person clicks the ‘like’ button to the advocacy; Facebook page advocates can receive updates and information about the cause. The more ‘like’ a page has the more advocates the cause will also have. It’s not impossible to see pages that have thousands of ‘likes’. This means that there are a lot of people who are sympathizing in the advocacy.
Faster information Dissemination
Facebook has provided organizations with advocacies to disseminate information faster. This provides an efficient way in updating news about the advocacy. Organizations can quickly upload pictures and videos about the advocacy. Within minutes other advocates all over the world can also upload their own pictures, videos and comments about the advocacy.
Interaction among Advocates
A very useful function of social media sites to organization is it allows interaction among the advocates. People can post a comment to other advocates post. It builds a deeper relationship to people with the same cause. They will be more participative in discussions and forum on the page. Advocates can immediately respond to questions or comments by other people.
You don’t need to be part of an existing group to share the advocacy. Anyone regardless of nationality, ethnic background or race can participate in the page advocacy. People from any country can contribute to the page cause. There are no restrictions for posting related resources about the cause. All advocates have equal rights to post and comments about the advocacy.
Free advocacy promotion
Using social media is free. It allows organization to spend less in promoting their advocacies. Organizations don’t have to pay for promotional advertisements. The advocates themselves will be doing their part and promote the cause. They can suggest it to all of their friends and by no time the page can have hundreds of thousands of advocates.
Having an advocacy is good especially if it helps a lot of people with common cause to make a difference in the world. A great way of using Social media sites responsibly is by promoting advocacies through it. Do your part now, you can click ‘like’ and suggest your advocacy.