In this era of computers, online community has been surrounded by social media sites like Facebook, Twitter, Tumblr, LinkedIn ann Foursquare. The evolution of social media has changed the business world. Facebook is today’s largest social networking site and has the largest online social community. Many businesses took advantage of its dominance online. Most of them has their Facebook Page, and they do not bother to have their own website. Indeed, having a Facebook page will surely bring a positive impact on your business considering there are lots of prospective clients and lots of opportunities.
However, having a Facebook page alone is not enough to make your business name stable and strong. It is still important that your business has its own website. Check out some of the primary reasons why it is still more important to have business website than Facebook Page.
Few Reasons Why Business Website is More Important Than Your Facebook Page
► Remember that most people that visit the internet starts on search engines to look for something that concerns with their interests. Your business need to have a space on that digital shelf. Your own business website will give you the opportunity to own a particular digital space.
► Most often, people who visit the Facebook do not visit the brand page. You see, Facebook was originally designed for social networking, thus most visitors are busy on chit chatting with their online friends and does not mind business pages. May be sometimes they may stumble upon them but that really do not mind. They even tend to forgot what really was it easily. So relying simple on Facebook pages is really a big risk.
► Another reason why you should have your own business website is that search algorithms change regularly. And they are making personal and business websites as big factor in their criteria on page ranking. Your content will be much more appreciated by search engines if they are put on a proper business site.
► You can use the website in many different forms like you will be the informer, the seller, the expresser, or the engager. The website can be of many different use to your brand depending on what you want the consumer will see it.
We all know that technology is changing fast and along with it, businesses that rely on it needs to cope up with these changes. Relying too much on Facebook and in it alone may cost you a lot. Remember that there are lot more social networking sites and a new lot more will rise online. Facebook may be the leader on social networking but who knows, tomorrow it may be replaced by new ones considering that there are lots of competitors Facebook needs to face.
Also, since there are also lots of platforms in which the consumers use to access the internet. It would be wise if you have a website that can be viewed similarly and efficiently on all platforms. Remember that in business world, the brand needs pay, own, and earn options in order to survive.