Among the different email and e-newsletter tools used today, one of the most popular is a service called MailChimp. MailChimp is already used by more than three million people in over 20 countries today. The service is very useful for managing projects, create/.send and track email newsletters, an d offers a host of other innovative and useful features and integrations that will truly suit your personal or company email marketing requirements.
Let’s take a balanced look at MailChimp’s advantages and disadvantages.
The Pros of Using MailChimp
With MailChimp, you can easily create signup forms which fully match or cater to your brand’s look and feel. You can also easily send your subscribers with product updates, announcements, invitations, and other useful content. Here are a few of the pros of using the service.
- Customizable. MailChimp’s newsletter and signup forums are very customizable, and they provide users with everything they require, to make amazing and informative newsletters. The service even gives you the ability to receive plain text versions.
- Users will also have full HTML control over their MailChimp newsletters. MailChimp can also easily be integrated with Google Analytics, and its affiliate programs.
- And if ever one wants to switch services, MailChimp users will be able to easily export, and back-up their list of subscribers.
The Downsides of Using MailChimp
And while MailChimp is very easy to use and customize, it still has its fair share of downsides, or disadvantages,. Let’s list a few of the drawbacks of using this service.
- MailChimp does not allow affiliate marketing through its emails. And if you are using your affiliate links on your blog, there could be a chance that MailChimp will suddenly terminate your account, and thus eradicate or remove your list of valuable emails (unless you’ve fully backed them up).
- MailChimp also does not currently provide its subscribers with a 24-hour, 7-day-a-week phone support service.
Overall, MailChimp offers a range of subscription plans which help freelancers or companies send innovative emails and newsletters. They also provide users with lots of easy-to-use templates and innovative analytic reporting. You can also quickly back-up your list of subscribers, and embed a simple sign-up form on your website, as well as on your Facebook page. Thus, if you only wish to promote your own products or offline business, and wish t run a newsletter, you will certainly have a lot of fun with MailChimp.