Election period is when politicians become marketers. What d they market? Of course, nothing else but their selves. The are introducing their selves and what they can do to serve the people. The lower the position they are running, the lesser the effort they will make, and the higher the position, the greater the effort and comes along with it the cost.
Traditional elections campaigns use the traditional paper ads where their personal information and their achievements are usually written. Some politicians use radio and television as part of their election campaigns. However, this method costs bigger and not all politicians can afford to pay for these ads.
Social media has played a great role in election campaigns. Politicians used it as their medium to connect to the people and inform them about their political plans and everything. We all know that on the internet, most people gather together virtually online on social media sites like Facebook and Twitter. Hence, politicians and business people see it as an opportunity introduce something. There are lots of ways in which you could do to optimize the use of social media. Consider the following.
Ways to Optimize Social Media for Election Campaigns
1. Your Facebook Page
Remember that Facebook is today’s largest social media site and the most number of members so make sure that you people will notice your presence in this site. Make a Facebook Page and make sure to make it interesting. Post relevant contents that are useful like upcoming events, your projects and other achievements. Avoid posting things that might give you a negative impact or make the people think that you are not a good leader. Images could be helpful, however, make sure that your images and those that you are tagged in with your friends are wholesome and in related with your position. Avoid images that will possibly ruin your career. You may trap the images that you are tagged in. Remember ‘a picture tells a thousand word’, so make sure that people only look at it in a positive way.
2. Make your presence known to every part of the online community.
To be able to introduce yourself in a larger audience, make sure that you can be found in anywhere online. You may use hashtags so your name can be easily found. Hashtag is a series of characters that starts with the symbol #.
3. In Social Media online interaction is important.
Introducing yourself alone is not enough, expect that they have questions in mind that they want to ask to you. Be ready to answer these questions and when you do, you have to answer them promptly. Make them feel that you are ready to answer their inquiries and their needs.
Most politicians spoke of sweet words and make many promises, but you have to remember these words when you won the election. Some politicians tend to forgot their promises when they already in the position. Well you have to remember that if you still want to run for the next election, you have to keep all your promises, because if you don’t, you will surely have a hard time on your campaign because people don’t forget easily.