Are you an event marketer? What is your style in marketing? Are you still the traditional guerrilla marketer who are having a hard time on sampling programs, radio promotions and experiential activations? These traditional form of marketing may be somehow still effective but our world changes. We event marketers should look for other ways reach larger audience in a more cost – efficient manner.
Social media has become more and more popular these days. And many of your competitors are using these as tools in their marketing strategies. Of course, in order to keep your brand on track, you should know online marketing tricks.
Consider the following tips on how to integrate social media into your business events.
5 Effective Tips on Integrating Social Media Into Your Business Events
1. The #hasthtag is your best friend.
Since lots of people are connected online through social media, grab the opportunity to introduce your business. Use hashtags to do this. Hashtags are just series of characters that starts with the symbol #. Users use hashtags to categorize their message and search for related topics. If you use hashtag like #EventName or #BrandName, people will find your message easily.
Once people responded on your message, make sure that you give them a reply. It would be much more wiser if you provide updates in real – time. Include photos and relevant images on your posts to catch audience’s interests easily.
2. Online Interaction Affects Event Setup.
Since there is no personal interaction online, your online presence itself is important. This will help the readers to feel that you are serious about your service. Remember that in every event, there are group of people who are invited and attend. With the use of social media, you would be able to cultivate these groups individually and simultaneously.
It would also be wise if you let the attendees to have a participation in the event like you let them choose the cocktail selection of the lineup of DJs for the event. Running simple promotions on social media like Facebook and Twitter will allow your social communities to control their event experiences.
However, for those who cannot attend the event personally, you can also give them the event experience by letting them see what is happening in the event through real – time updates. Some concert promoters even allow their viewers to pick the song order and who they want to sing the song.
3. Social Influence Provides VIP rewards.
Having a VIP in your event will give difference not only in the event but for you as well. A VIP will bring a certain clout level. You can measure one’s social influence through online tools like Klout. Klout is an online tool that utilizes certain algorithms to measure a person’s social influence. If you have higher Klout score, the more people you are influencing. If you have a VIP on your event, your event will become positively viral instantly.
4. Product Trials Provide Social Currency.
You can hire many attractive promo girls and brand ambassadors but it is not enough. You should give rewards to consumers who try your products. For event promotions, give them free music downloads or special event access. If you allow your consumers to walk away with a level of social currency, they will surely bring your event and your brand in particular through online conversations and network connections.
They will surely remember your brand even after the event.
5. Social Media Validation is fun
Remember the primary reason why consumers should attend the event – it should be fun. It should be socially friendly. Let the attendees experience the event and satisfy them with your services. Make them feel they are important part of the event and enjoy how fast your event’s social marketing develops.