Blogs are not just informative, but they can be beneficial for businesses and web entrepreneurs too. But before we go anywhere first, let’s define what a blog means. A blog is actually a web page that’s often made up of short, frequently updated posts which are arranged in a chronological manner, like a journal or a “what’s new page”. The term web blog was actually invented in 1997 by a guy named Jorn Barger. With the boom of blogging in the late 90’s, many companies and developers created easy blogging tools and software. Today, the number of blogs online has shot up to over a hundred million already. Here’s a look at business blogs, and what are the best ways for optimizing it.
What’s A Business Blog?
A business blog is a corporate or company tool used for communicating and engaging with customers, or target markets, to share knowledge and expertise. Business blogging is also hailed as an excellent and innovative way for generating additional web traffic, connecting with potential customers, and sharing the company or brand’s expertise.
The Benefits of Business Blogging
Here’s a brief listing of a few of the many benefits of business blogging.
- Business blogging is a cost-effective and inexpensive alternative to creating a website. For small business owners who don’t have the time to learn about web development and design, blogging offers them a rather inexpensive platform for getting their company’s name out on the Internet.
- Blog software is also quite easy to use. You simply write down your thoughts, link to different resources, and then publish your blog, at a touch of a few buttons. Today, blog companies like Blogger.com, Typepad.com and others offer very easy-to-use blogging tools and resources.
- Updating a business blog is also a quick and easy process, as compared to constructing the website yourself. Business blogs also provide small and medium-sized businesses with the opportunity to share their expertise and knowledge, with a much larger audience. Business blogging can also be extremely beneficial to knowledge workers and consultants.
How to Optimize Your Business Blog
If you think optimizing a business blog is a very technical process, think again. There are actually a number of simple ways for optimizing and enhancing it. Let’s list down the easy-to-follow steps.
Do Your Research.
Keyword research is essential for optimizing business blogs. You can use tools like the Google Adwords Keyword Tool to find keywords which are related to your topics, and you can even eavesdrop or spy on your competitors, to see what keywords or phrases they’re using.
Use keywords throughout your post.
Once you’ve researched on which keywords or phrases are valuable to your business blog. Place them where you think they will have the most impact for both humans and search engine “crawlers’. Try to place the keyword on the title, heading and subheading, introductory sentence, concluding sentence, anchor text, title tags and Meta descriptions. However, do not engage in what’s called “keyword stuffing”. Ask a professional SEO expert to help you out with this task.