To emulate Madonna, we are living not only in a material world, but in a mobile world as well. Take a look around and everything shouts mobile – from smartphones to tablets. Aside from these platforms, a lot of tools and software are being developed at lightning fast speed to enhance the mobile experience. Just look at the various apps you can download on your phone or tablet to make every area of your business and personal life much easier. This is a fact that you can’t deny no matter what kind of industry your business is involved in. Thus, you either have to go with the tide and succeed, or decide for the traditional approach and sink – a prerogative no one wants to take. Moreover, any business that wants to succeed need to be a step ahead of its competition.
In terms of mobile integration, it doesn’t take a genius how big its influence and extent of its benefit in the information age we have. Add to that our lifestyle that is getting busier and busier by the minute. Instead of just lazing in a café with a laptop on the table, people now access the internet through their mobile phones and tablets while walking, waiting in line, on the subway, or on the bus. There is just no more limitations anymore. Therefore, if you want to increase your mobility and influence, integrating mobile into your business and marketing strategy is inevitable.
Furthermore, multimedia experts have attested that 20 percent of all web traffic to social media and business sites are accessed on a mobile device. If translated into figures, this means that there are 20 people in every 100 who accessed web sites using their mobile gadgets. They do this while doing the most mundane of task or just plainly killing time in any possible place you can imagine.
In another survey, online shoppers who used their mobile devices to shop have tripled in number during the busiest season like Black Friday and Christmas. Add to this the percentage of people who use their mobile phones or tablets to search for items and information. Given these figures, imagine how much clients you have or might miss if you haven’t integrated mobile into your marketing strategy yet.
Through mobile marketing, you expand your customer base and the platforms how you can keep in touch with them. Aside from emails, social media, and search engines, you also get to maximize mobile messaging to inform and update your client base. Just make sure that when you use mobile messaging, you are using reputable providers or you are in danger of being flagged as spam. Implementing mobile into your marketing strategy will soon give you the much needed traffic you need and the sales figures you want.
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