Names are powerful – they reflect your personality and speak a lot about who you are. That is why people in the old times are careful in bestowing names to their children. In some cultures, parents even pay thousands to fortune tellers in order to find a lucky name for their children. In the virtual world, names are also important, especially domain names. In short, the domain name you choose for your website can make or break your business.
The process of naming your children has the same principles when looking for a domain name for your website. For one, it adds to your credibility. It will reflect whether you are serious and committed to your business or not. Therefore, it does not hurt to make a little investment and pay a little extra for your domain name rather than opting for the free services. There are, of course, great websites which offer free hosting; however, having your personal site sends a message that you are legitimate and a professional.
Secondly, a good domain name gives you more flexibility and visibility.Flexibility because you have the freedom what to do with and what to put in it since you paid for it. Visibility because a good domain name make branding easier because of its uniqueness. To increase your visibility, it is advisable to use the name of your business as your domain name.
Finally, a good domain name will prove helpful in your SEO campaigns.
Through it you can generate useful and searchable keywords that are easier for search engines to detect, which will eventually lead to more traffic to your website. As we all know, more traffic means more leads which means more opportunity to sell and get some profit. A word of caution, though – as much as keywords have an important role in creating a strong online presence and branding, be careful of using names that are stuffed with letters and symbols that are not really necessary. If you do this, you will end up sounding childish and unprofessional and can be dismissed as something unimportant.
Therefore, choose a domain name that is short and easy to remember. As mentioned, it is better to use your company name or a variant of your business name for better recognition. It should have a name that will allow people to identify it with the type of business you have. Speaking of uniqueness, you can also use .net or .biz instead of just using.com. Also, one good way to check available domain names is going to websites that offers free whois domain lookup. Although the domain name you have chosen might sound unique, they should not be as complicated which lead to misspelling. Instead, they should lead your customers to you and remember what you have to offer.