Social marketing is a very powerful tool to get your message across. There are a lot of possible ways how you can use it because you can easily get in touch with people anywhere in the world. You can establish new relationships and re-establish old ones through different social networking sites, the most popular of which is Facebook. That is why a lot of businesses create pages on Facebook which are dedicated to their products and services to generate more traffic to their web site and gain more clients.
The question, however, is if you are getting the most out of Facebook? Or how do you know if you are getting the traffic you are expecting? The most obvious evidence that you are doing it right is being able to convert those visitors to your web site into buyers and regular clients. In order to do this, there are some factors you need to consider and guidelines you need to follow.
The first thing you need to remember in order to utilise Facebook to your advantage is to understand that this is not a marketplace, but rather a place to establish relationships – both personal and business in nature. This means that you do not sell your products on Facebook but to make your presence known by meeting people and keeping in touch with them. This is why Facebook was built in the first place – to keep in touch with friends and family by sharing your every moment with them. This brings us to the second point – photos.
Facebook is about sharing and the best way to do this is through photos.
Therefore, if you want people to be interested in your products or services, you need to put photos that paint a very compelling and interesting image to people who visit your page. Remember though that it is not enough to put pictures of your products and then expect people to visit your web site and make a purchase. These pictures should make a strong statement even if they indirectly refer to your products. For example, if you are selling baby products, pictures of cute babies in various poses and activities using your products are much better and more interesting than just enumerating your goods and stating the benefits your clients can get from it.
To make your campaign on Facebook more aggressive, be sure to keep your content updated and interesting so that those who follow or like your page have something to expect. A much better method is encourage them to write short testimonials about your products after using them. You can also have a contest using your products as giveaways. For sure no one can ever turn down a good offer, especially if it’s for free.