The disavow tool by Google launched recently has the power of strongly benefiting or hurting the site owners who have shown their desperation in adding the various SEO based techniques to their web content. Google Disavow Tool would be the game changer for many as it can either turn the game in or against your favor. It can negatively have an impact on your site if you have included the bad links in their sites, if this Disavow tool finds any problem or error as compared to its algorithm then it will put your page to a really lower position too. Therefore, the efforts of any SEO practitioner who attempted to use the bad links would mean that this new Google Disavow Tool would certainly not allow you to remain on top or at a good ranking in Google’s search engine results.
Some of the pros and cons that can be attached to this tool by Google are:
The webmasters who suffered previously from the devastating effect of the Penguin attack would find themselves at a better position when they would come across the Google Disavow Tool. These SEO practitioners can now improve their own position in rankings by getting rid of the spam links or bad links in their web content. As this tool by Google would delete these links by itself to improve your rankings which were previously bad due to the introduction of Penguin update made not so long ago, by Google. This would give these webmasters to revive their web content and prospects of improving their business as a whole.
This Google Disavow Tool by Google would also provide you with an improved set of results for managing your overall site back to its better position as the webmasters who haven’t done anything wrong or fraudulent in terms of spam links can now enjoy a better position via this tool. Removing these negative links would be helpful for fulfillment of the cause of improved ranking.
Moreover, you can get rid of such bad links that can not only dent your SEO prospects but also divert your visitors away from your site as these links at times don’t help but put a negative result on the site. This tool would assure you in getting to a better position in future also by helping you in this way.
Things are not meant to be perfect, so if there are a lot of pros about something, there are always cons.
Check out some of the cons of Google’s Disavow Tool
The cons however of this tool also exist, as there is wide grown debate on internet that the Google Disavow Tool would also give you disadvantages in form of the crowd source spam detection. Instead, it is also going around as a theory that this tool might make the phenomenon of spamming easier. This theory might be correct as the tool would take some time in clearing the spam links by itself from whole internet. Another associated disadvantage is that the tool would be very slow in making the changes throughout the internet as the internet is such a huge phenomenon with so many servers and other relevant processes that govern it.
Here’s a Google Hangout video by Josh Bachynski regarding the pros and cons of Google’s Disavow Tool. Check it out guys.
These pros and cons associated with this disavow tool are of varying intensity depending on the scale at which you have or have not previously followed the practices.