What is the fastest way to reach someone? What is the fastest way to relay an important message to someone? No doubt, these 2 questions have the same answer and that is through mobile. Yes, through mobile connection one can keep in touch and relay messages to someone so far effectively and the other party receives it almost instantly.
Now, in marketing strategies, mobile marketing is now by far one of the most effective and definitely the fastest way to market products and services. Because of our advanced technology, mobiles are being upgraded and creations of smart phones are now at its peak. Smartphones offer a lot of applications such as e-mails, Facebook, twitter and other commonly used social media. So considering that almost everyone checks e-mails and messages with the use of their Smartphones, then mobile marketing is 100% effective.
Based on research, it is said that by 2013 the most accessed device would be mobile phones instead of personal computers. So to give you an overview of how many percent people uses their mobiles on their daily activities, here are some data:
➤ Using mobile even inside the bathroom – 75%
➤ Using mobile while watching Television – 85%
➤ Mobile usage before bedtime – 90%
If you’re reading this, you might be doing all these as well. This data can certainly attest that mobile marketing will soon be the leading marketing strategy by 2013.
So here are some reasons why you need to opt in mobile marketing:
➤ Easy access to all target consumers – we can’t deny the fact that once our phone beeps we cannot resist the temptation to open it. Even inside the class, work place or wherever you are, the tendency is to have a peak who it is from and eventually read the message. So this is one way to ensure your advertisement is read or received by your target consumer.
➤ Fast advertisement – Unlike television, use of banners, tarpaulin or radio advertisements, doing a mobile marketing doesn’t really take too much time. All you need is a phone and a message to advertise. Easy as 1, 2, 3 and no other complicated preparations so it can be done fast so millions of mobile users can read your advertisements in minutes.
➤ Cost effective –we all know that advertisements cost a lot. For television you need to get good actors or actresses, a directory and staffs to create your desired advertisement. You need money for the props and budget for all those hired professionals. So this is really not helpful. If you want to be more cost effective, the best option is mobile marketing.
➤ Trackable –doing a mobile marketing is fully trackable, how? There are mobile programs built to determine who among your target market received the message and used coupons or whatever you offered. Through these mobile programs your campaign can be monitored and everything goes out as expected; you can also check if your target consumers did receive your advertisements or not.
Overall, mobile marketing is something most experts in marketing are looking forward to be doing, so if you want to make sure of the positive things it can offer your business, then you can research for more information about it and weigh things out.