Webmasters always find ways to get their sites on top of search engine rankings especially on Google considering that Google is the largest and most used search engine in the internet. In searching for ways to boost their rankings on top, many webmasters have engaged in unethical ways resulting in Google penalization.
If you notice that your website’s link is not shown in Google’s Search Engine Result Pages (also known as SERP) then it is probably being penalized or it is greatly affected by the changes in search algorithms of Google. Are you surprised? Yes, search engines do change their search algorithms frequently and in regular basis. Why? This is to prevent the ‘blackhats‘ from doing unethical things in the internet. The term ‘blackhats‘ refers to the webmasters who are doing unethical things in the internet.
The studies that have been conducted on the behavior of search engines show that whenever there are alterations in the algorithms of search engines, the ranking of the websites are also affected, especially those websites that were designed based on SEO or Search Engine Optimization. According to these studies, search engine rankings fluctuate that results to a lower rankings. So if your website has lower rankings it does not mean that you are being penalized, it may also be that the search engines changed their search algorithms and your website is affected of it. If you are being penalized then, you might have violated some of their rules.
We all know that Google is the most used and the largest search engine in the internet. No wonder why lots of webmasters pursue to design their websites based on Google. Google does not like this kind of SEO so they continually improve their algorithms and technology. Also, it improves the filtration process and the detection of any violation done in the internet by some unethical webmasters.
But if you already done something wrong in the internet and unfortunately Google detected you and penalized you then there are some ways which you can recover from it. Well, the first thing to do is to understand how the filtration of the Google is done. Google is checking the backlinks that is connected to your website. If most of these links came from untrusted sites, then there is high probability that Google will penalize your site. You see, Google also have list of non-reputable sites that are making unethical practices in the internet. So if you are have these kind of links then you better get rid them off your site and file a reconsideration request.
Though you filing a reconsideration request may help you recover from the penalty, the best weapon is still ‘prevention’. You must avoid doing unethical practices like reciprocal linking, link spamming and poor quality directories.
You must build a good reputation for your site. If you want to have an SEO-friendly site, engage in a positive SEO like having a high quality contents which is the very important part of the website and in which also have big impact on the search engine rankings; link building is also one way, just make sure to have linked in a well-reputable sites.