Most of us are really fond of social networking. Social Networking began its popularity with Friendster, and became more popular because of Facebook.
Since most people in online community have their own account in different social networking sites, Many online marketers also saw its potential as an effective online marketing tool. That is why social networking is not only beneficial for consumers but are also beneficial for businesses, it may be online or offline. Today, lots of other social networking sites occur and one of which is Google+. Well if you have not heard of it yet, Google also launched its very own social networking site.
So we all know that Google leads the race in online search, and launching their own social networking site will surely shaken major competitors in social networking like Facebook and Twitter.
“So what are the edge of Google+ on other networking sites especially in my business?”, surely this question will definitely pop up into your mind while reading this article.
Benefits of having a Google+ page for your business
1. Search Engine Rankings are very important especially in an online business. According to Eric Schmidt, Google’s Executive Chairman, that one important factor in search engine rankings are the social signals or the activities of the public on a certain social platform. Since Google+ is already part of Google, there is a high probability that your visitor’s engagement will increase as well as your exposure.
2. You are directly connected to the public as well as with other platforms. Since Google is the most used search engine, it is most likely that people will use the features that is more easy to access. Besides, when you create a Google+ page, when you type in “+” and the brand name into the Google Search, it will lead you immediately to its page.
3. Another good thing about Google+ is that the circles. You can customize everything in Google+ from the appearance of your page to who can access and view your page as well as the posts in your page.
4. When you have a Google+ page, you can integrate your page to other Google products and services as well as its future products. Isn’t it wonderful, you would be able to update your page in whatever changes the Google has to made especially in online marketing.
In case you haven’t set up a Google+ page for your business or for your blog, check this amazing videos and blog post on how to set up a Google+ page for your business.
Blogs and Videos to help you out in setting up your Google+ Business Page
Videos
Blogs
- Social Media Examiner
- Make Use Of
- Mashable
- Flyte Blog
- Hubspot Blog
- Social Media Today
- Boxcar Marketing
If you have a video or a blog post related to setting up a Google+ page for business, feel free to share it with us, we’d be happy to add it up on the list we have.
Final Words
Online Marketing is a tough job considering that you got tons of competitors. You have to learn techniques and strategies to out-stand from the rest. Also, you have to keep learning and update not only yourself but also your business. Since Google is the leading search engine in search technology, and they made frequent changes in their search algorithms, you have to utilize resources that would make you up to date and will not left you behind the competition. One good start is through subscribing and utilizing Google products and services like Google+. Because for sure, they had a great impact on Google’s search engine rankings.
Have you set up a Google+ page for your business? If yes, did it helped you? For those who haven’t set their page, I think it’s the perfect time to have your business a Google+ page.
About The Author
Hey,
I have a Google+ Page for my site but I just use it to share my posts. Now after reading your described points and effects I think I have to concentrate on it for more other demands like trust build among my friends etc etc. Thanks for sharing with us!
Regards
Ashwani Ahlawat
Ashwani Ahlawat invites you to read..3 Reasons Why Samsung Might Be Starting Its Own Facebook-like Service
Twitter: techinfolite
That’s going to be a good move Ashwani. Keep it up
Herbert invites you to read..Marketing Tips To Keep Your Customers Coming Back For More
Twitter: bxunet
Fixing up my blog’s G+ page is next on my to-do list. Thanks for sharing these online resource materials, Herbert. It will really come in handy.
Adeline invites you to read..Top Food Picks at the Ultimate Taste Test 9.0
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Good luck with it Adeline.
Herbert invites you to read..Why Google Hates Unnatural Links
Twitter: bxunet
Google + does reach a wider audience. Businesses would do well to have a Google + page to reach their target market.
Pepper Tan invites you to read..I Wish I Had Facial Hair
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Yes Pepper, it does reach a wider audience as a lot of people are getting more aware with Google+
Herbert invites you to read..Why Google Hates Unnatural Links
Twitter: bxunet
now i need to work on my g+ pages, i am still in the familiarizing stage for i have not been staying longer than 15 minutes in my G+ account hehe
joy invites you to read..Horseback Safaris
Just take your time Joy. You can do it
Herbert invites you to read..Five Reasons Nobody Likes You Anymore
Twitter: bxunet
Google plus page is a good way to market the business as it can maximize google’s network.
Franc Ramon invites you to read..All Roads Lead to 70.3
Good point Franc. Thanks
Herbert invites you to read..Branding or Monetization – Which Should You Consider First
Twitter: bxunet
I don’t have the Google Plus badge/button on my site yet. hihih. will put this on my to-do list. Thanks for the advice.
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You are most welcome Ness
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Great! I have pages for some of my blogs but I haven’t really explored and used it well to promote…will have to look into it more..thanks!
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You’re welcome Marie. Let us know by then
Herbert invites you to read.. Simple Yet Effective Tips on How to be a Blogging Superstar
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Oh, I’m not a frequent blogger so I don’t have a google plus page, not even a facebook fan page hihi, I think it will beneficial for me though, thanks for the input, will try to integrate one
Tori invites you to read..Ohana
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yup, me too. i haven’t really explored gplus. good to know these points. thanks for sharing.
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I really like G+ and yeah, it’s a great help more so to new and striving businesses like mine
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I already created Google+ page for my site. I think it helps to index article quickly in Search Engine. Thanks for sharing brief post on the importance of Google page
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thanks for this really useful and informative post. all the businesses online need to go for online social marketing for better online marketing and to get traffic to their websites.It is really important to have a businesses profile on google, it would help great. thanks for this useful post.