Most of us are really fond of social networking. Social Networking began its popularity with Friendster, and became more popular because of Facebook.
Since most people in online community have their own account in different social networking sites, Many online marketers also saw its potential as an effective online marketing tool. That is why social networking is not only beneficial for consumers but are also beneficial for businesses, it may be online or offline. Today, lots of other social networking sites occur and one of which is Google+. Well if you have not heard of it yet, Google also launched its very own social networking site.
So we all know that Google leads the race in online search, and launching their own social networking site will surely shaken major competitors in social networking like Facebook and Twitter.
“So what are the edge of Google+ on other networking sites especially in my business?”, surely this question will definitely pop up into your mind while reading this article.
Benefits of having a Google+ page for your business
1. Search Engine Rankings are very important especially in an online business. According to Eric Schmidt, Google’s Executive Chairman, that one important factor in search engine rankings are the social signals or the activities of the public on a certain social platform. Since Google+ is already part of Google, there is a high probability that your visitor’s engagement will increase as well as your exposure.
2. You are directly connected to the public as well as with other platforms. Since Google is the most used search engine, it is most likely that people will use the features that is more easy to access. Besides, when you create a Google+ page, when you type in “+” and the brand name into the Google Search, it will lead you immediately to its page.
3. Another good thing about Google+ is that the circles. You can customize everything in Google+ from the appearance of your page to who can access and view your page as well as the posts in your page.
4. When you have a Google+ page, you can integrate your page to other Google products and services as well as its future products. Isn’t it wonderful, you would be able to update your page in whatever changes the Google has to made especially in online marketing.
In case you haven’t set up a Google+ page for your business or for your blog, check this amazing videos and blog post on how to set up a Google+ page for your business.
Blogs and Videos to help you out in setting up your Google+ Business Page
- Social Media Examiner
- Make Use Of
- Flyte Blog
- Hubspot Blog
- Social Media Today
- Boxcar Marketing
If you have a video or a blog post related to setting up a Google+ page for business, feel free to share it with us, we’d be happy to add it up on the list we have.
Online Marketing is a tough job considering that you got tons of competitors. You have to learn techniques and strategies to out-stand from the rest. Also, you have to keep learning and update not only yourself but also your business. Since Google is the leading search engine in search technology, and they made frequent changes in their search algorithms, you have to utilize resources that would make you up to date and will not left you behind the competition. One good start is through subscribing and utilizing Google products and services like Google+. Because for sure, they had a great impact on Google’s search engine rankings.
Have you set up a Google+ page for your business? If yes, did it helped you? For those who haven’t set their page, I think it’s the perfect time to have your business a Google+ page.