Infographics or Information Graphics are means of presenting data or information with the aide of visual tools. Infographics is not new to us. Actually, during ancient times, humans used maps or other visual tools to represent their lives. Today, infographics had been the primary tool in presenting information from maps to slide presentation.
Infographics is also an effective marketing tool. Since it integrates writing and analysis into graphics, understanding complex data is made easy. To capture one’s attention, infographics should be informative yet visually compelling.
sample infographics from Christianity Today
The use of infographics as a marketing tool has becoming more trending. Marketers who used infographics has said that they surprised of the results and response of the customers. Let us see how infographics affects your marketing strategy.
Studies show that people tend to understand information through graphics rather than text. You can share these graphical information to your customers using social networking sites like Pinterest and Facebook. Graphics could also grab one’s attention than text-based information. By doing this, you can have a much wider coverage of reaching out not just your current customers but also probable customers.
Because graphics are more attractive than text-based, they are more flexible and effective. By giving out visually attractive information, you are also giving the clients as well as your probable customers that your company is a working and innovative company that will continue to develop and grow. This will build a strong and good branding.
Another good thing about infographics is that you can embed them in your website or blogs easily. Since there are tough competition on online marketing, you should make a way in which you would lead the competition.
Embedding infographics in your website and blogs is one way of promoting your brand and this will widen the coverage of your marketing arena.
tips in creating an effective infographics for your website
1. Make sure that the information is accurate and concise. It is important that the information is correct and complete. The readers will not like it if they discover that the information you provide them is wrong and that will give a negative impact in your company.
2. Choose an attractive theme and template. It would be better if you choose templates that will complement the infographs to enhance its visibility. Use icons that are relevant in to your infograph and be careful not to put things that will make it look messy.
Should you use Infographics?
Infographics are indeed effective, however, you must be aware of its pitfalls. Of course, everything has pitfalls. Since infographics catch attention faster than text-based, you should also be aware that people would also lose their interest once they found out that the information provided is incomplete or incorrect. You should create a balance between content and the infographs. An ideal website will use infographics to catch the reader’s attention and then contents must follow up. In this way, the reader will find your blog useful and worth reading. Also, you can build a good relationship towards your readers that will later on become your regular readers.
Make up your mind, if you think Infographics will help you then go for it.