Small to medium size businesses are forever being told these days that online is where it is at and that any advertising budget should be spent advertising online. At the same time they are also constantly being told that they should devote as much time as possible to developing their business social media profile and to building backlinks. All of this is good advice and these are important steps for a modern business but they should not be taken at the expense of some of the old fashioned (but still effective) marketing strategies. It is important to spend some time on advertising in the real world too. Online may be everything these days, but there are still a large number of people out there who prefer to find services and products in the real world. As well as that, even those of us who spend a lot of time online are not immune to noticing clever and strategic real world advertising. And if you are hoping to advertise in the real world on a budget you will need to be strategic in how you do it – most small businesses cant afford to advertise in newspapers, on television or on billboards. Instead it is important to attempt advertising and go for alternative ways of transmitting your business message. This article will suggest a few to get you started:
Alternative Advertising Techniques
Piggyback the Newspaper Delivery Routes
Ok, so you cant afford to advertise in a national paper, but what you can do is jump on the back of their circulation in your area. Spend a couple of days talking to all the local newsagents and news delivery services in your area. Ask them if you can include some marketing literature in with their papers when they are delivered. If you can hit on a price you are both happy with then you will find this an excellent way to get your business known around town. And if the newsagents say no, try the people delivering them – they might be even more willing to do a deal.
Stick Stickers and Banners All Over the City
Work out where most of your potential clients and customers are likely to congregate. That might be the places they go to commute to work, the places they eat lunch or the bars they hang out in after work. Once you have picked some places, find as many ways as possible (without breaking the law) of getting your stickers and banners in plain sight at all of these places. That might mean in local printing stores, coffee shops, on the subway, or in the windows of local supermarkets. The point is to get your brand (and what you do) in people’s heads. You can tap local print brokers to mass produce stickers and banners for you.
This one depends on the nature of your business but there is no doubt that having your company name plastered all over your car, your family members’ cars (and anyone else who is willing) will get you all kinds of free advertising all over the city. Just bear in mind that this might not be suitable for all businesses, particularly those of an executive nature.
Despite national newspaper and national television being most likely out of your price range, you can still take advantage of local tv and local papers. These will probably be a great market in which to get the attention of other local businesses.
Don’t rule out the good old Yellow Pages just because most people use Google. There are still a large percentage of (mostly older) people who reach for the Yellow Pages before they turn on the computer. This will cost you very little, or nothing at all to advertise in and will inevitably send some business your way at some point in the year. Make sure you do it.
Since these are traditional and conventional methods but they are proven to work and still a lot of businesses have been using this advertising method. Though a lot of people rely mostly on the internet but there are still people that prefer the usual method of how information is being delivered to them, in short, they prefer this kind of advertising.