Getting you business online is vital. Most people will take to the internet to find a service or company either through a search engine or by going straight to a website they have been recommended. It is a good first point of contact for customers. They can research your company and services or products before ordering or making direct contact.
The better presented and easier to use your website is, the more likely customers will have confidence in your business. Updated information and detailed content is also another important factor for a good business website.
The presentation of your website is only half of your battle. Next you will have to get your business to be visible online so people know you exist. Search engine optimisation companies are well equipped to handle new businesses seeking help; they can help you by doing things such as link building to help you get higher in searches which will lead to a higher volume of traffic to your website. They can also look at your conversion rates and work hard to improve these. SEO companies can vary is cost, so if you pursue this path, then gather quotes and meet with each company to establish what they can do for you. It is also good to look at some examples of past clients to see how they have improved their ranking.
There are several things you can do yourself to get started. This can improve your traffic and will raise your online profile.
Set up social media business pages
Social media is a great first step to get a buzz building behind your business. There are several different social media outlets. It is best to give them an initial try to see which you prefer. You can also link your social media pages up so they can update each other so you only have to maintain one page effectively.
Pinterest allows users to set up a variety of mood boards. With these mood boards they can pin images of scenes they like, products they want, ideas for the future, or designs that inspire them etc. Pinterest can be great for a business to spread word about their products. Setting up an account is simple. You can then upload your images by entering your website address. This will ensure that your image when clicked by a user; is directed to your website so they can purchase the item. Your images will be re pinned by other users in time and then re pinned again and so on until the image spreads and is added to different peoples mood boards.
Make sure the link to your website works properly so that users can be directed to your website, and label your image to describe what it is by using some essential keywords so that your image will appear in Pinterest searches when a user is looking for a particular type of image.
Pinterest is an image sharing site, so it doesn’t really allow for networking, comments or feedback from those who look at your images. However it is a great way to get your products out there.
Twitter is more interactive than Pinterest; other users can re-tweet your updates, or reply to you. It is easier to attract followers and find fellow users to follow than some other social media sites due to the layout. It is very simple to set up and allows for easy interaction with fellow professionals, and even celebrities.
Make sure your profile is updated with what you do and your website address so fellow Twitter users can find out more about you quickly and easily.
Facebook is the most interactive of the social media outlets. Your fans can like your images, and comment on your updates, share them, and message you. Facebook is a great tool to get to know your customer and tell them about what you do and your business as well. You can also run surveys and ask them which product they might prefer out of a new range for example, and this can be valuable feedback to help you establish your product lines.
Facebook is relatively simple to set up, the format changes occasionally and requires updating, but in general is one of the best and most popular places to list your business.
You have the power to make sure that what you have put on your website is going to be good enough to attract visitors. Think about including keywords throughout your website, make use of Meta tags, label images, and make sure your links within your website function well. These basic features can make a huge impact on your website traffic and to your business as well.
Many make the mistake of building a website with image based text. Google can’t read this text, so essentially your website can’t be found. Make sure you use actual text and plenty of content describing what you do so you are visible in these related searches.
Blog for Business
Blogging is a good way to keep your website updated, and it allows you to add more and more content so you might be able to feature in more searches. Use keywords within you blog, of course make it sound natural.