Emails are a powerful means to reach your audience. There are different ways to build an email list. Creation of quality email list through content is a great option.
Content can be presented in different forms including text, image, audio and video. By presenting attractive and useful information, you will be able to prompt users to sign up for your newsletters. Trust me, this works like charm.
It is a proven fact that the quality of content will determine your success. Writing high quality content is an art (and not rocket science). You should be able to present simple and crisp content to your audience. Repetition of sentences that convey the same information and unnecessary jargon should be avoided. You should include facts and figures to give authority.
If you are able to explain highly sophisticated and complicated things in simple and everyday language you will be able to attract many numbers of visitors. As the number of visitors on your site increase, you are likely to get more subscribers.
Invite visitors to sign up for newsletters
It is important that you should invite visitors to sign up for the newsletter that you are offering. If you are poor in inviting or prompting users, you are likely to miss potential visitors who would have subscribed to your newsletter.
If you are presenting good and unique content, visitors will remember your site and they will visit your site many more times in future; they are repeat or loyal visitors. It is much easier to add a loyal visitor to your email list than a new visitor and all you have to do is, just ask!
Adding a visitor to your sign up list has many benefits. You will be able to promote your site. You will be able to sell your products and services in a better way. By delivering newsletters at regular intervals, your website will not be out of visitors’ sight.
You should understand the fact that if any brand is out of sight, it will be out of mind as well. Hence, you should release newsletters at regular intervals conveying valuable information and without annoying visitors with unwanted information.
How to capture the visitor’s sign up?
The invitation to sign up to your newsletter should be extended at various prominent locations on the blog. You can opt for loading a sign up form as soon as the visitor lands on your blog post. The sign up form can also be placed on the side bar. It can be placed at the bottom of the blog post.
You can invite to sign up for the newsletter at the comment area as well. You can also look into the aspect of ‘auto optin to sign up’ as the visitor fills the details in the comment box. If you offer auto sign up facility, the subscription should be approved after receiving confirmation mail from the visitor.
Spread the invitation
You should extend the invitation to sign up for a newsletter at multiple content locations. The dialog box which prompts a visitor to sign up should be placed on every blog post.
You can include sign up information on every kind of content delivery points including articles, press releases, YouTube videos, Facebook Timeline and Twitter promotions. You can also encourage your visitors to spread the information about sign up to their friends through social media networks as well.
Offering freebies to your visitors and enticing them to subscribe to your newsletter is one of the classic methods that does still work! You should not compromise on the quality of stuff that you offer through free option.
The free stuff should be a replica of the real stuff that you are providing; since its free, don’t make it cheap. It is a great opportunity to convince a visitor through the free stuff. You can offer free PDF files, eBooks, audio and video material, worksheets, webinars, webcasts, podcasts and FAQs.
You can also consider free subscription to some of your premium services for a limited period of time. These kinds of free goodies will help your visitors to sneak through the reality and they will be better convinced to sign up your newsletter.
You can build quality email lists by focusing on the presentation of quality content. You should honor your visitors’ privacy by not revealing their details to third parties or by not exposing them to unwanted promotions.
You should gear up your email autoresponder (if you are using any) to remove from the subscription list immediately as soon as you get requests from the subscriber.