Throughout history, businesses have always been looking for new ways to connect with customers. Starting in the 1990’s, Ramon De Leon’s Domino’s in Chicago began using AOL Instant Messenger to reach out to customers, and in the 2000’s they began using social media. Now, they create content for customers and send it to them. The customers share this content and this brings in new business. In this Future of Publishing episode, Murray Newlands interviews Ramon De Leon and they share some ways you can create better social media content:
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