How to Improve Online Advertising Effectiveness

advertisingWith so many methods and tools available for marketing and advertising a company, it can be just as hard choosing one to use as it was starting the company in the first place. Online advertising gives you the chance to meticulously analyze the effectiveness of your campaigns unlike with the use of traditional media. You can also target your audience much more precisely, which will allow you to increase sales and publicity.

No matter what type of business you have, you can choose from search engine optimization tools, to pay-per-click advertising programs, to more and less costly ones. The tricky part comes in when you have to devise a plan on how to maximise your advertising options in a way that will reach your targeted audiences.

Important advertising considerations

So what are the most important aspects of advertising? The first and foremost thing to look out for when it comes to effective online advertising is the impact of your marketing campaign on your direct sales. Are you selling more services and products due to a well-implemented advertising campaign? If you are, then you know you are on the right track. If your sales are not increasing it does not mean that your campaign was not effective. It could have worked in other areas, such as creating brand awareness and a brand image, building an online network, or attracting consumer engagement and feedback. These factors will all affect your sales indirectly.

You can also increase sales by linking your network of websites to your own site. Link building techniques are very efficient for enhancing online advertising because they make your site more visible, credible and established. It is vital that you build and maintain a strong online reputation in order for your online advertising campaigns to attract customers. By sustaining a positive online presence you will have a trusted reputation, which is not always easy to build in a competitive and overloaded web of businesses.

Link building is not a sin – if you do it properly

online advertisingDon’t just use any old links, make sure that the links your site provides or the sites you are linked to are also firms with a positive reputation, otherwise it won’t add much to the credibility of your business. It also helps to list your business in an online directory, but make sure you list it in one that is directly relevant to your field of expertise or your link building efforts could be worthless in the end.

If you can build effective links, you will reap the awards with a better ranking on search engines and your site will be promoted in more than one place. Remember to return the favor to these web sites by offering them something that would be of value for their own advertising and reputation. That way they will be more willing to maintain contact with you and help you even further wherever possible.

Copy writing your advertisements is also essential when it comes to online advertising and selling your products to potential customers. Having a well-written copy that is persuasive will not only attract an audience, but also convert that audience to customers. If you want to keep the interest alive then you can also create discussion threads where your customers and potential customers can interact and you can include your advertisement in. This will attract more visitors to your site and company.

Know your stuff

Lastly, when it comes to online advertising don’t forget to research information about the users you are seeking to attract. This will increase effectiveness by helping you decide what sort of advertisement to create and when to launch it. And remember not to go by the number of clicks, as they do not indicate the size of your real target audience. What is most important is a demographic analysis of your target audience, and what type of advertising would be most valuable and effective for that group.

About The Author
Ivelina Dineva writes on behalf of SARAD, an advertising directory for media buyers in South Africa.

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18 Responses to “How to Improve Online Advertising Effectiveness”

  1. Michael Belk of workplace issues says:

    Great post, you covered advertising pretty good. There are a lot of factors to consider. thanks
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    • Ivelina Dineva says:

      Thanks Michael, yes sir you are truly right, there are a lot of factors to consider. Thanks for dropping

  2. Amanda DiSilvestro says:

    Great points, a lot of us probably miss something on our respective campaigns. Thanks for the reminder

  3. Rizwan Sultan of IBS Syndrome Blog says:

    You really quoted advertisement strategy in a good way but I think if we talk about ad-sense its bit smart didn’t allow a single mistakes so If we using ad-sense so try to generate revenue in natural way and avoid harmful link building strategy.
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  4. Jonha of Saving is Sexy says:

    I think the key to effective advertising is to not just identify what you could offer but what your target actually needs
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  5. Techie Liz says:

    I am fond of link building and i think it is helping me a lot. I learned more from your tips!
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    • Ivelina Dineva says:

      Hi Liz, if you did it right, link building is a big help especially if you want to build good links for your blog

  6. chrisair says:

    all I know is the concept of you scratch my back and I’ll scratch yours I just hope that traffic comes to mine easily
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  7. Becca says:

    The effective advertising campaign should be geared toward your niche market. It is a common mistake to create generic ads that do not speak the language or grab the attention of your potential customers.

  8. Argee says:

    I think making awesome content (like super list type resources) and being a thought leader in your niche would make people want to link to you.

    Content Marketing is the only marketing left~ Seth Godin :)
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  9. Kostas says:

    Hi Ivelina, you gave some great advices and the last one is not something that we hear very often. Knowing your target group can make a huge difference in an advertising campaign and it’s one of the fundamentals of every professional marketing campaign, thanks for sharing…
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  10. Zena says:

    Hi Ivelina,
    When I first started with my company, my main thing was building brand awareness. So I spent a substantial amount of money on facebook ads just to get it out there. My fan page did in fact grown, but my ads were just so non-targetted, that I feel the continuity with the fans would have been better if they were more specified with my ads. Also, I haven’t tried link building yet. I wish you elaborated more on that, like how to find people to link your website to, or is it just something you have to do by visiting websites and contacting the owners. Thanks alot for this post!
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  11. Amit Shaw says:

    Great Post Ivelina. As Techie said she is fond to build link building i am too..And for link building i would lie to tell you all try to build link with Autority Sites. BTW Your all tips will be help ful if we have traffic. Thanks.
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  12. Gary Graefen says:

    Good ideas presented here. I have used adwords but found it lacking-Perhaps I will give it another try.

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