Google’s Knowledge Graph, How it Revolutionizes Searching Experience

Knowledge Graph

Google leads the competition over other search engines. When you want to look for something over the internet, usually you simply go to Google home page then type in the keywords you want to search. Then in matter of seconds, Google was able to provide you list of links that contain the keywords.

knowledge graph

Google continue to seek new ways to improve their services. Recently, ‘Knowledge Graph’ was introduced by Google. A new technology that will make your searches more faster and accurate than ever before.

What makes the Knowledge Graph differ from the previous technology? This new technology search the information you need over the web not just by matching the keywords but also understanding what you really mean and match it to the web pages logically. Also, Google has widened their search coverage and not only based on certain sources like Freebase and Wikipedia. This new search engine technology will get the facts, images and figures from the web pages in the  entire web community. This feature is also available on smartphones and tablets.Google said that this is just the beginning of their discovery and creation of new algorithms and technology that will make their web search more intelligent like the way human thinks.

Brief introductory video about Google’s Knowledge Graph


Basically, the three main parts of search engines are the spiders, index, and the search interface and relevancy software.

Spiders work just like regular browsers, they request and read the pages from the web and store the links. The anchor text in these links can help in describing the page, it can also be used in discovering new documents for the next crawl. Spiders follow these links and if they are not yet indexed they are added into the search engine catalog or index. If they already been indexed they are being updated.

The search engine catalog or also called search engine index is where links, description and other contents of the websites are stored. Normally, when you use the search engine, you are just accessing the search engine index  and not actually the web. That is why the information might somehow out of date.

The last part is the search interface and relevancy software. This software accepts and check the user’s input. If the software detected that there are misspelled words, it automatically recommends correct spelling variations. This software is also responsible in checking and gathering relevant pages and displaying the results.  The results are ranked according to their content, link citation data and usage data.

The page where you can see the lists of relevant pages are called “Search Engine Results Page” or SERP.

Usually, web searchers click only the the links on the first page of the results and does not even bother looking at the next pages. This is the very reason why website owners tend to make a way to make their websites appear on the first page of the search engine results page. One way to make this happen is through the use of Search Engine Optimization (SEO).

Search Engine Optimization is a technique that lets the website owners to build their rank and put their website links in the first page of the SERP. We have discussed earlier  that there three primary activities search engines. First , the spider crawls, next is to index then finally rank the web pages. SEO is based on these three activities.

Final Thoughts

Google and its team of intelligent and brilliant minds are truly doing the  best they can in order to give its end users the benefits of getting what they need. Knowledge Graph will surely revolutionize searching experience.

About The Author
Herbert is the author behind Two-sided Perspective, a blog about views and insights about Blogging, SEO and Internet Marketing and Social Media. +Herbert is an online freelancer and father who loves to blog during his past time.

Review http://www.herbertkikoy.info/ on alexa.com

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13 Responses to “Google’s Knowledge Graph, How it Revolutionizes Searching Experience”

  1. Argee says:

    Wow, that is really cutting edge. I don’t think anyone can top Google in search technology in the near future :)
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  2. Rizwan Sultan of Girls Bedding says:

    Google developers and experts really great thoughts and attractive ideas Knowledge Graph 10/10.
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  3. Andy Nathan says:

    This is an amazing way of doing searches online. It is really cool how Google is actually uncovering how people search.
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  4. Very sophisticated technology. Soon we’ll only need to speak in a microphone for what we want searched and google will give it to us! On a silver platter. With fries.
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  5. Lynn Brown says:

    Well I figured they would be coming out with something like this Herbert since they have been collecting search data for so many years now.

    Even though many folks find this as a privacy issue, it does certainly help the user to find things that are more meaningful to them.

    Thank you for sharing this information and you explained it very well because I understood what you were talking about! SEO can be confusing for many people, but you provide a good understanding.
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  6. John Ernest says:

    This makes searching on the web a whole lot easier. And, it even accepts SEO which means that bloggers and other webmasters can still operate at the same pace only making sure that they don’t accept links to spammy content through their comments if they don’t want to be Penguinated.

  7. Lizzie of Couple's Trip says:

    So complex yet so brilliant. Thanks for sharing the video.
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  8. Jeanne M-K says:

    This is just awesome. It’s really nice to know that Google continues to look for ways to improve if not stay on top of the game when it comes to its specialization — the search engine, no less.
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  9. Adrienne says:

    I’m not surprised at all Herbert that they continue to expand the information that they are providing for us whenever we do a search. I’m thrilled actually because in the past I didn’t always find what I was searching for so at least this way it might be connected to the other information others had been searching for as well.

    It will be interesting to see what they continue to come up with as the years progress.

    Thanks for sharing this, it’s very interesting.

    ~Adrienne
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  10. Hi Herbert, This is a fantastic way to do searching online. Technology changes so quickly and it’s great to see that Google is on the forefront. It will be great to see how this effects all of our sites. Thanks for sharing the info and video!
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