Many businesses online have used many ways to promote their products and services. Some through advertisements and others through search engines while many uses email marketing list. Email marketing is a strategy in which the company uses the electronic mail to sell and market their products and services.
Benefits of Email Marketing
1. Create Instant Traffic Even Without Search Engines or Ads
Traffic is the most important or the highest priority of internet marketers. The more traffic the better. Why? More traffic only means that you have more opportunities to let the public recognize your offer. Hence, you have more opportunities to make money. The most common way to drive traffic to your site is through search engines and advertisements.
Another way of driving traffic is through email marketing list. With email marketing your dependency in search engines and ads will be lessen and it will provide you more opportunity to inform your prospects directly about new offers and contents of your site. Sending emails with good content with catchy instructions to click on a link directing to your site can raise the number of visitors. Imagine, you have 10, 000 subscribers listed in your mailing list, and at least half of it will click the link. You have around 5,000 visits in your page, an instant traffic. And the best thing about email marketing is that it is absolutely free.
2. Email is free
Many companies are spending a lot for promoting their products and services, it may be online or offline. Through email, you will be able to reach your prospects wherever they are. Imagine how much money you will save and how broad your coverage may be. Instead of spending your money for advertisements or bid on keywords for search engines, try to make a way for your emails to be more effective and enticing like giving informative articles or links.
3. Email Leads help in Building Relationships
Email is an excellent form of digital communication. Also, it is the best way to reach your prospects after they visit your website. However, you have to prove to your prospects that you are not a spammer. To prove your good intentions, send links or articles that contain useful tips or information that may help your prospects in solving their problems.
The goal is to make your prospects think that you are the best in your area of interest and that there is always worth in everything you share. When you already built good relationship with your subscribers, you can be sure that your business will flow easily for a long time.
Email is indeed free, however, the biggest problem in email marketing is the spam filters. Most electronic mail service providers continue to improve their spam filters. The usual question is: “How do we avoid spam filters?” The answer is through ‘permission’. It is the only way to avoid spam filters. This might sound difficult but when you know the techniques, it will be easy. You only have to offer something that may be useful to your prospects like special discounts or informational newsletter. When the person approves on receiving your messages then he becomes your customer.