What is a Logo?
A logo is a graphic design or an emblem that symbolizes an organization may it be a company, business, school, etc. A logo is a distinguishing mark of any organization or company. However, a logo is commonly used by commercial enterprises. It is essential for any organization, especially commercial enterprises or businesses to come up with a unique, eye-catching, and attractive logo because this serves as their symbol, one that will always remind the public of what they are. The logo will become the business’ sole identity and it is what sets them apart from other businesses.
First and foremost, before a logo can be created, a company must have already established its branding. A logo cannot create a brand but a brand can create a logo. A logo is just a visual representation of what your brand is, or what your product is. Branding would create your image and reputation in the market thus influencing how the market perceives you. A logo is just one way of managing the market’s perception of what kind of a business you are.
Few reasons why logo is important in branding
First, since most of the consumers in the market rely on their sense of sight, a logo would be a good way of reminding them of your product and brand. It is a way for them to notice you whether they are on the road, while watching TV, or while reading the newspaper or magazine. Your logo will be your frontline representative. A good branding would make the logo the face of the company. Also, it give the company an image and an appeal. This benefit cannot be provided by any other branding strategy or tool.
Second, consumers remember you better and easier. A logo would be easier to remember than a product name or service. It provides an additional benefit. It can help boost a company’s sales if the consumer will see a familiar logo. This is because consumers will associate the logo with the quality of product or service that it offers.
Third, a logo can say a lot about the branding of the product especially its uniqueness. In this industry wherein there are so many competitors, newcomers, thriving businesses, it is important to show how unique the product or service is. With the help of the logo, it can differentiate your product from that of the others. At a first glance, a consumer will immediately recognize a product from its competitors just by seeing the logo alone.
Lastly, a logo can help your company be more recognizable. Different logos would differentiate your product from everyone else. Just by merely seeing the logo, a consumer can immediately associate it with your product thus increasing product recognition.
With these stated above, we can say that logo and branding work with each other. A logo will support how good your branding is and vice versa. Logo design is detrimental to the sales of a company, especially if you have just newly opened your business. While working on your branding, it would also be advisable to work on your logo and choose one that is unique, one that stands out yet is easy to remember by the consumer.
Thoughts? Have you created a logo for yourself or for your business? How does your logo helped you.