Some might say that measuring your SEO efforts is probably as hard as ranking your key terms within the SERPs. If we look at a variety of factors what is most important:
- Is it your backlink profile? Unique domains and total number of backlinks?
- Is it your keyword rankings
- How much money you are making through Search attribution modelling?
Here is a short list of 5 key areas that any business global or small businesses should look into consider understanding to help better measure their SEO project and ultimately improve on their Search Marketing efforts.
1. Rankings Ranking Rank
When kick starting your SEO project make sure that you keep track of your keywords that you are wanting to be ranked for according to your website, this can tell you how much these keywords have moved as a campaign has progressed, after all the key to SEO is having higher ranks for keywords relating to your website.
Do bear in mind though the keywords you select and report on for your business; as some might not actually fully benefit your website. So what this means is, is there any actual point in having a number one SERP place for a keyword rank that no-one is actually looking for. Make sure that the keywords you pick are the words most related and beneficial for your site, constructing some sort of graph in maybe excel is always a good way to start as it will help you understand the movement of your keywords over time.
The second point to SEO is that it is there to help bring more visitors to your site, so traffic is a key area to track. However think about the quality of traffic and not just quantity, therefore are these people likely to convert to sales for you? Keep check of these figures at least on a monthly basis and have a look at where this traffic comes from, a good thing to discover is are there any seasonal trends and being able to anticipate these for next time to help improve traffic volumes.
3. Understand Non-branded Organic Traffic Volume
Most sites should have a web analytics package such as Google Analytics. Following on from point number two, measuring your non-branded organic traffic volume is a good indication of how well your SEO keywords are performing in the SERPs. A tip to remember is to understand all the different variables that could be considered a keyword so for example if my business was called “Course Minder”, you would include the possible variations of “Course / Coarse” and the different ways this could be spelt incorrectly.
4. Knowing Your ROI (Return on Investment)
Understanding and being able to know the ROI that SEO brings for your business can be argued as one of the most important factors of an SEO project. This is because without a good grasp of ROI for any business it will not succeed, this is because however well your SEO campaign is doing the business may not be profiting any money if it costs you £100,000 to be page one where your business only takes in £20000! So before starting your SEO project make sure that you set out figures and statistics that can justify your SEO spend.
5. Brand Domination
It does not matter whether your business is a global superstar or just an SME based in a city, your aim is for your brand name to be dominate in the first page of any search engine that a user may type in. With Search Engines like Google being able to give time defined search results such as 1 hour ago or 24 hours ago, keeping an eye on this every more often will help you see how your brand name and reputation is doing online & offline.
If you want to better ways to gauge and measure your seo success take time in following this very simple guide. If you have further seo tips and tricks feel free to share it on the comment section.