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Marketing Your Business Online

The internet has played an important role in the people’s lives. Aside from the fact that it allows worldwide communication, it has also provided an opportunity to create a profitable business. A lot of business minded people are taking advantage on the internet because they have found it to be an effective way of marketing their products and services. Face to face marketing where both parties exchange business cards is still effective but as the years go by, there are more people doing business on the internet. This is mainly because of the convenience and even the amusement that they can get. Hence, targeting these internet browsers on marketing the products entails a great possibility of increasing the particular business’ revenue.

Internet Marketing

Why Internet Marketing Is Important

Every business owner should always consider the way they market their products or services. They ought to think about the internet as a big market because it is where people from different areas of the world gather and take access to it. The internet is therefore an international market because great number of customers can be obtained. Internet marketing is important for every business to grow and it can be done in several ways. Perhaps the most common way of marketing the products or services in the internet is by owning a website. The challenge of a website could be the number of visitors per day. This plays a big impact on the business as a larger number of visitors can increase the probability of the website business to be recognized by search engines. Internet browsers usually search a keyword and the search engine will show the website having similar keywords. This is part of the search engine optimization wherein the website should be optimized properly so that it becomes search engine friendly.

Another way of marketing your products or services is through internet advertising. Magazines, newspapers, TV ads and even in the radio commercials are very common way of letting the people know about a particular product or services. However, as the number of businesses grow so with the cost of advertising at them. Thus, the internet is a cheaper alternative. Business owners can pay a certain amount for the ads that will be posted on well known websites. As soon as the people click on it, they will be redirected to the company’s website. Since there are a number of people who might be utilizing that certain website, there is a bigger chance that the link will be clicked and the website will be recognized.

In owning a business, the owner should think on getting the market and one great way to do it is to market your product online. The business will be operating even 24/7 and since  ads are always present and the website provides the necessary information for the customers to know. If you are thinking of exploring new heights for your business, you should definitely consider marketing it online.

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  • http://paanoba.info c5

    marketing is important even in selling yourself to do a certain service. :)

    • http://www.herbertkikoy.info Herbert

      Yes C5, you are right. Thanks

  • http://www.fitandsound.com joy

    Digital marketing is the best marketing strategy nowadays :)

    • http://www.herbertkikoy.info Herbert

      Certainly agree with you Ms Joy 😀

  • http://www.itsnotalwaysaboutme.com/ yuuki

    Yup, I agree almost everything now is done online and thus we need to know how to market our products or services. Thanks for the share!

    • http://www.herbertkikoy.info Herbert

      Yes Yuuki.. The internet is the biggest marketplace IMO

  • http://www.lizmoneyweb.com/ Liz Money Web

    Internet marketing is really important. Advertising online is just one of the many ways how to promote your products or services. :)

    • http://www.herbertkikoy.info Herbert

      Yes Liz and its what driving people to crazy.. LOL

  • http://www.isp101.net JoMi

    Hi, Herbert! Thanks for the great post. Those companies who value Internet Marketing and SEO are much progressive, compared to those who ignore the power of the Online world. There are so many great advantage if they do Internet Marketing, some business owners are just too ignorant and old school to face the changes. Thanks for sharing! Have a blessed day! =)

    • http://www.herbertkikoy.info Herbert

      You are truly right Jomi.. Thanks

  • http://www.fitandfashionmom.com/ air

    All businesses now needs marketing especially on internet, this is how it reflects how the company’s on success

    • http://www.herbertkikoy.info Herbert

      Yes Chris, being successful in marketing your business online is somehow a great achievement for you.

  • http://www.infohiway.net/ Marvs

    Online marketing is a great business strategy but will still depend on your target market.

    • http://www.herbertkikoy.info Herbert

      Yes Marvs, certainly.

  • http://www.designrshub.com/ Manuel Garcia

    Internet marketing plays a crucial role when it comes to building your identity online. Being knowledgeable when it comes to this topic, is very important for us (bloggers) since we do need to deal with other people online. This post will surely give you some tips and knowledge about internet marketing. Good Post :)

    • http://www.herbertkikoy.info Herbert

      Thank you Manuel. You certainly made a good point

  • http://www.deiville.info/ GreenDei/Daryll

    Some brands who doesn’t seems to know yet the impact of online marketing, tends to divert itself via traditional marketing while the aggressive companies ride with what the consumers needs and market trends. Online marketing dictates the future of brand marketing per se.

    • http://www.herbertkikoy.info Herbert

      I agree Daryll there are still some who are using the traditional ways but they are making their moves to cope up with the bigger ones

  • http://stitchesoflife.com/ Stef

    Internet marketing is such a great way for a company to reach out to their market. Great post to share.

    • http://www.herbertkikoy.info Herbert

      Thank you stef. Indeed it is, this is one thing that most companies should be considering nowadays

  • http://travels.gmirage.com/?p=926 Matsumoto

    It all boils down to packaging, presentation, content…ooopss, I’m talking about people lol. But internet marketing has soared thru the years and I agree that those who mastered it remains on top of the game.

    • http://www.herbertkikoy.info Herbert

      Yes Matsumoto, those who are on the are always on the top 😀 But its not too late to join the game though

  • http://thevirtualonlineassistant.com/ Nica, The Virtual Assistant

    At this day and age, online marketing is not something you consider. It’s a MUST. It’s something you do with great planning and strategy.

    • http://www.herbertkikoy.info Herbert

      Yes Nica I agree with you 😀 Thanks for visiting

  • http://www.tsinoyfoodies.com Tsinoy Foodies

    I’m interested in using internet marketing for my blog. Thank you for pointing out its advanatges. I’ll learn more about it.

    • http://www.herbertkikoy.info Herbert

      Good luck Tsinoy

  • http://adriennesmith.net Adrienne

    Well put Herbert!

    If you want a business online, you definitely have to learn how to market. Whether you do the free or paid methods it’s the best way to get your information in front of your target audience. Internet marketing is the key to any business succeeding. And that my friend, we all know for sure. :-)

    • http://www.herbertkikoy.info Herbert

      Very well said Adrienne and I agree with your point that we should be considering the fact that its a MUST to market your business online

  • http://edzafra.blogspot.com/ Ed Zafra

    If done properly Internet marketing can really help in building awareness on a product or service. Popularity can happen fast but it is also very easy for negative information to spread. Make sure that you can deliver the products and services you promote in the Internet or else, you will be out of business sooner than you expect.

    • http://www.herbertkikoy.info Herbert

      I truly agree Ed, you must also have a good reputation in order for your business to succeed

  • http://www.skamid.com dimaks

    good highlights on online marketing. but one should not forget also the benefits of offline optimization and advertisement. they are great compliments to any online marketing endeavors.

    I agree with Ed Zafra.. there must be some sort of consistency.

    • http://www.herbertkikoy.info Herbert

      Yes Dimaks, advertising offline is a great tool also since not all are using the internet

  • http://www.mixtwist.com/ Jass

    Online marketing is need of the today’s Life. Most of people search each and every information about products before buying it. So it is counted good to make effort-fully marketing in right way else we will get behind the racing car of our competitors.

    • http://www.herbertkikoy.info Herbert

      Jass, all effort must be exerted in order to be successful

      • http://www.mixtwist.com/ Jass

        Yes I agree with you

  • http://jomarlipon.blogspot.com Jomar Lipon

    Exposure your business in the internet is the most effective way to advertise the product especially if the product is for worldwide or nationwide. It’s hard to get more customers if you just advertise your business if your products have a potential to be known worldwide. The more wide the more customers come. :)

    • http://www.herbertkikoy.info Herbert

      You got a point there Jomar

  • http://www.the-creativity-window.com/ Jyppe A. Quidores

    Good point Herbert!

    Online marketing is a must in an integrated marketing communications.

    • http://www.herbertkikoy.info Herbert

      Yes Jyppe I agree with you

  • http://tristankhalil.com Tristan

    What great post you have here Herbert. And I couldn’t agree more with everyone else. Internet Marketing is and a must in your marketing strategy and planning since almost everyone nowadays are connected to the world wide web.

    • http://www.herbertkikoy.info Herbert

      Right Tristan, everything seems to revolve around the world wide web

  • http://www.pinoyholistichealth.info leah

    So true Herbert, 24/7 at no additional overhead! That’s how cost efficient internet marketing is.

    Marketing online helps small businesses leverage on free resources. Startups now get the chance to compete by maximizing exposure and skillfully converting traffic into leads.

    Well, its easier said than done but we’re all getting there. Cheers!

    • http://www.herbertkikoy.info Herbert

      Right Leah. I couldn’t agree more 😀

  • http://moneymattersonline.co.uk Barry Ranns

    Hi Herbert,
    Another thing to consider when marketing online is, ethics and honesty.

    Besides trying to make money, we should also remember to take care of our customers. Without them we have nothing,


    • http://www.herbertkikoy.info Herbert

      I agree with you Barry and Yes we are really nothing if we dont have to show proper customer service

  • http://www.mylifearchitects.com Jimmy

    HI Herbert,

    I am new to your site and love your wonderful progress. I notice that you only been blogging here for a few months and yet you have so many commenters and traffic. Can I ask you how do you do this? My returns from about 4.5 months of traffic have been only about less than half of yours. Care to share your secrets?

    With regards to marketing online, I am a firm believer of inbound marketing now. It is basically about improving your site pages on SEO so that people will find you when they search for relevant keywords. I am sure you know about this. Marcus Sheridan at the sales lion blogs about this alot and it seems to be gaining momentum.

    I am also a believer that paid marketing is dying and not worth the effort unless you have lots of money to spend on advertising and all.

    What do you think?

    • http://www.herbertkikoy.info Herbert

      Hi Jimmy, secrets? Uhmmm, I guess hard work and effort 😀

  • http://gilcamporazorandomthoughts.blogspot.com/ Gil Camporazo

    Internet marketing is highly technical. But when you have someone who is good in programming and knows basic grammar opportunities greatly await for you. If you know the abc’s of internet selling, IM is very lucrative business venture.

    • http://www.herbertkikoy.info Herbert

      Indeed it is Gil 😀

  • http://travel-on-a-shoe-string.blogspot.com/2010/10/do-it-yourself-honda-bay-tour.html Cha

    Yeah Internet Marketing is the way to go! Very Informative blog indeed! Nice blog herbert!

    • http://www.herbertkikoy.info Herbert

      Thanks Cha. Welcome to my blog by the way 😀

  • http://lifeiskulayful.blogspot.com Kay

    I’m still trying to learn how to use the net to market stuff … hoepfully this gives me a few more tips to learn. :)

    • http://www.herbertkikoy.info Herbert

      You’re smart Kay, I know you can manage yourself 😀 Good Luck

  • http://paanoba.info c5

    I find it that the best place to market is online. No need to talk, just type, since I write better than I can speak. 😛

  • http://gilbertdcanda.blogspot.com/ Gilbert Canda

    Sir salamat sa mga advice about internet marketing, i will try to promote some clickbank products this 2012, i hope i will generate at least 3 sales per week. Salamat po talaga, kasi dati i am trying so hard about internet marketing, at least ngayon i know the basics.

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  • http://inthelatest.com Gautam

    internet marketing is very popular in any offline business world. thank you for this informative tips.

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  • http://www.technoinsta.com Sanjib Saha

    Internet marketing is indeed profitable, but you need proper knowledge and guide without which you may gain nothing. You need proper knowledge and if you can gain that, you can earn a lot.

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  • http://www.mitprof.com John Ernest

    One major reason why Internet Marketing is important is because most businesses don’t generate as much leads through conventional methods now as people rarely go outside to do anything anymore. People will go online to shop, order food, and hang out at websites. This is the primary reason why you should have an Internet marketing campaign.

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  • http://www.bloomtools.com/ bloomtools

    thanks for this really good and informative blog. It has really become important for every business to go online. with this , it also needs to go for marketing and advertising online for its business. Internet marketing has really is important , it helps to grow business largely.

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